3/28/2024 0 Comments Customer value journey![]() ![]() ![]() This is where the Customer Value Journey shines. Perhaps you didn’t even bother to get their permission to email them about future promotions. They don’t get any more of your time or energy, all of that is directed to the next purchase. Once they complete that first transaction, they assume that the customer is converted. Indeed, many marketing strategies fall off the proverbial cliff when it comes to creating loyal customers. Then, they go check out your website, or maybe they even make an initial purchase.įor many companies, this is where the story ends. There’s that first magical moment that the prospective customer becomes aware of you. Their idea is that every customer goes on a journey with a brand. The term Customer Value Journey® was made famous by the folks over at Digital Marketer. What is a Customer Value Journey, anyway? It is critical to make sure it works for you, not against you. Your Customer Value Journey is a huge part of your content marketing strategy, as well as your overall business strategy. Worse, they might end up shopping with your competitor. You might even lose potential sales from that lost customer’s friends, family, and social sphere of influence. ![]() Not only are you losing that one sale, but you are losing future sales. While the loss of one customer might not seem so bad, it can be a bigger deal than you might think. If you aren’t thinking about your customer’s journey with your brand, you risk not only losing them but losing them for life. Your potential customer hears about your product, you tell them why they need it, they buy it, and that’s it. When you hear the phrase “Customer Value Journey,” you might think the concept sounds simple or even obvious. ![]()
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